If you were in a pub or restaurant but you weren’t drinking, your choices were pretty crap. Seedlip needed a print campaign that shows them as the antidote to sugary soft drinks and boring lime & sodas in a premium way.
Our answer was Don’t Settle, Demand Seedlip. A campaign that quite literally destroys the other soft drinks available to people who aren’t drinking and gives Seedlip as the solution to their problems.
