Many people stop drinking milk because they think they’re intolerant, but it turns out they’re just intolerant to the a1 protein found in mass produced milk. This means people who thought they could never drink milk again actually can drink a2 milk. So, we were asked to create something to knock people out of their milk inertia and direct them to a2 milk.
Welcome Back To Milk. A campaign that shows a series of women having a euphoric reunion with milk.