Three out of every four Americans are underrepresented in the arts. It’s time for change.
Press: Campaign US, WWD, Adweek, CNN, Fashion Week Daily, People, Essence, The Daily Show with Trevor Noah, Access Hollywood, Entertainment Tonight.
My role: Creative Director at lead agency.
Watch our spot:
We commissioned 20 new pieces by 20 previously unseen artists, with a little help from Issa Rae. The artwork featured on our LIFEWTR’s valuable asset, the bottles, across America and had it’s own a virtual gallery on the main brand insta feed.
Watch the full case study here: