Almost 38 million people in the UK think their family has issues. Yet, there is still a stigma attached to having a family monster. This project was designed to show that every type of family has monsters and that we can face them together.
The monsters we created gave this campaign many (many) legs, they became our icons across every touch point. But perhaps most importantly, they gave every member of every family a new language to with which to communicate their issues.
Press: ITV, The Telegraph, Campaign, Ad Age Editors Pick, Shots Hot Shot, LBB Online, David Reviews Pick of the Day..
My role: Creative team, copy/art.
