For the Made of More brand platform, the Cowboys of Compton were the perfect fit. They are a group of extraordinary men who rescue horses that are often heading to the slaughterhouse. In caring for them they find friendship and responsibility, overcoming their tough upbringings in one of America's toughest cities.
I had the opportunity to take this incredible story and make it famous through branded content. We took a second unit to LA to shoot specifically for vertical formats, we shot longer form content series as well as working with an incredibly talented stills photographer. Read about our process in Creative Review.
Awarded:
D&AD Graphite Pencil - Branded Content and Entertainment
Bronze Creative Circle - Best Online Film
My role: Lead digital team
TVC & SOCIAL FILMS
The brand film was a cinematic display of incredible imagery whilst the social films took a deeper look into the different aspects of life as a Cowboy in Compton.
SOCIAL CONTENT
A small selection of some of the social content we created for Facebook, Instagram and Snapchat including ads, organic content, Canvas and Stories.
DOOH
STILLs
Click through a selection of my favourite shots
