At the 2012 BBH Barn programme we were briefed with the classic, “Do something good, famously”. We asked ourselves, how do we get people off of their phones when they’re out with their friends? By checking them into Social Rehab.
The Social Rehab Toolkit including Instagram glasses, Facebook ‘Like’ stickers, Draw Something doodle pads and Twitter notecards got people interacting with the real world again.
Our event asked people to lock away their phones in exchange for drinks discounts. The longer you kept your phone away, the bigger the discounts became.
The campaign went “viral” in a way that only can happen in 2012. The pinnacle of that virality was Buzzfeed.
We contacted local bloggers to seed the campaign...
We held the world's first phone locker event at Loof, The Rooftop Bar. Everyone was invited to lock their phones up in exchange for a 10% discount on drinks for every hour they could keep away from their phones. 400 people attended and 150 phones were locked away.
