That pitying head tilt women get when they come to social events alone. It’s horrifying and it needs to go.
Bridget Jones’s Shaming is a reimagining of the single-shaming romcom, showing it as the true horror show it really is. Alongside our trailer, we launched The Bridget Test, a new measure of whether a film is guilty of single shaming its characters.
Remember ladies, find someone. Or die alone.
This was a self initiated project with some very talented friends - and none of us own the rights to this footage, obviously.
We rinsed every contact we had and bagged ourselves some free media space too.
We developed The Bridget Test - a new measure of whether a film or TV show shames it’s female characters, inspired by the Bechdel Test. Then we identified 5 tropes to avoid when creating content.